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adidas Originals Denim x Diesel
project/show/exhibition
<How to waste my time>
we are invited to create some visuals for collaborating with the promotion of adidas Originals Denim by Diesel in shanghai.
we made adidas version of 6 ‘Being my favorite’ illustration boards, 2 photographs based on the given theme ‘how to waste my time’ and a customized jeans of adidas Originals Denim by Diesel.
adidas Originals DenimとDieselのプロモーション企画から声がかかり雑誌とのコラボレーション、展示、ショーに参加しました。他の国からも全部で6組の参加がありました。私たちは、以前プロジェクトで作った、顔ハメパネルBeing my favoriteのニューバージョン6品と、依頼のあったテーマHow to waste my timeで今回新発売されるジーンズを履いて撮影した写真、ショーのディスプレイ用に私たちのカスタマイズジーンズLet’s go for a picnicを作りました。
パーティー当日は朝から取材があったり、プロモーションのコマーシャル撮影に出演したり。パーティーではランウェイからはじまり、DJとバンドミュージックとお祭り騒ぎでした。
client: adidas china
date: 21st march 2008